# canvas-ugc.com

> Canvas UGC (also known as Tech UGC, High-Volume UGC, or ambassador-account UGC) is a creator model where creators set up fresh, brand-dedicated ambassador accounts that look and feel like authentic consumer profiles — not the brand's official corporate page — and get paid per view or per result for the short-form video they post on them. No personal audience required.

## What is Canvas UGC?

Canvas UGC is a model where an external creator spins up and operates a fresh ambassador account dedicated to one brand. The account is designed to read as an authentic consumer profile (not a corporate channel) and serves as the "canvas" on which the creator publishes short-form video. Creators are compensated based on the views, clicks, or installs that content generates — typically via a CPM (cost per 1,000 views) model.

Important: Canvas UGC does NOT mean posting on the brand's official corporate account. Each creator runs their own fresh ambassador account, starting at zero followers, under an authentic-feeling identity.

Synonyms:
- Tech UGC — emphasises that the buyers are mostly SaaS, consumer apps, AI products, and fintech.
- High-Volume UGC — emphasises the production cadence (dozens to hundreds of videos per month).
- Ambassador-account UGC — emphasises that creators run fresh, brand-dedicated ambassador accounts rather than posting on the brand's main page.

## Who it's for

- Creators who want to earn from short-form video without building a personal audience — by running brand-dedicated ambassador accounts instead.
- Brands and agencies (especially apps, SaaS, AI products) that need scalable, authentic-feeling short-form content for TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels.

## How it works (creators)

1. Sign up at https://creators.viral.app
2. Apply to open brand campaigns.
3. Set up a fresh ambassador account dedicated to the brand, designed to feel like an authentic consumer profile.
4. Post short-form videos on that ambassador account.
5. Get paid per view at the campaign's CPM rate.

## How it works (brands & agencies)

Use https://viral.app to:
- Track every creator and every video across TikTok, Instagram, YouTube, and Facebook.
- Attribute views and conversions to the correct creator automatically.
- Pay on results — no spreadsheets, no manual reconciliation.

## Benchmarks (directional, not guarantees)

- Typical CPM: $2–$8 per 1,000 views
- Typical output: tens to hundreds of videos / month per brand
- Common platforms: TikTok, Instagram Reels, YouTube Shorts, Facebook Reels
- Common buyers: consumer apps, SaaS, AI tools, fintech, ecommerce

## Methodology

This reference synthesises observed high-volume UGC campaign structures, creator marketplace workflows, and public short-form growth patterns. Rates and examples are directional, not guarantees.

## Pages

- [Canvas UGC — homepage](/): Full reference on Canvas UGC for creators and brands.
- [What it is](/#definition): Definition of Canvas UGC and its synonyms.
- [How it works](/#how): Step-by-step of how Canvas UGC campaigns run.
- [Format libraries](/#formats): Common short-form video formats used in Canvas UGC.
- [Metrics](/#metrics): The metrics Canvas UGC creators and brands track.
- [Benchmarks](/#benchmarks): Directional CPM and output benchmarks.
- [For creators](/#creators): How creators earn with Canvas UGC.
- [For brands](/#brands): How brands and agencies run Canvas UGC programs.
- [Glossary](/#glossary): Key Canvas UGC terms.
- [FAQ](/#faq): Common questions about Canvas UGC.

## Key links

- Creators: https://creators.viral.app
- Brands & agencies: https://viral.app
- This page: https://canvas-ugc.com/