# canvas-ugc.com

> Canvas UGC (also known as Tech UGC or High-Volume UGC) is a creator model where short-form videos are posted directly on a brand's social account and creators are paid per view or per result, not per deliverable. No audience required.

## What is Canvas UGC?

Canvas UGC is user-generated content posted on the brand's own social accounts (the "canvas"). Creators are compensated based on the views, clicks, or installs their content generates — typically via a CPM (cost per 1,000 views) model.

Synonyms:
- Tech UGC — emphasizes that the buyers are mostly SaaS, consumer apps, AI products, and fintech.
- High-Volume UGC — emphasizes the production cadence (dozens to hundreds of videos per month).

## Who it's for

- Creators who want to earn from short-form video without building a personal audience.
- Brands and agencies (especially apps, SaaS, AI products) that need scalable, high-converting short-form content for TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels.

## How it works (creators)

1. Sign up at https://creators.viral.app
2. Apply to open brand campaigns.
3. Receive a brief and post videos on the brand's accounts.
4. Get paid per view at the campaign's CPM rate.

## How it works (brands & agencies)

Use https://viral.app to:
- Track every creator and every video across TikTok, Instagram, YouTube, and Facebook.
- Attribute views and conversions to the correct creator automatically.
- Pay on results — no spreadsheets, no manual reconciliation.

## Key links

- Creators: https://creators.viral.app
- Brands & agencies: https://viral.app
- This page: https://canvas-ugc.com/

## Sources & further reading

- "What is Tech UGC? The Complete Guide" — https://techugc.com/docs/what-is-tech-ugc
- "Canvas UGC: How I'd Start From Zero" — https://thecreatorcurrent.substack.com/p/canvas-ugc-how-id-start-from-zero